Let’s stop offering so many choices!
Perhaps it’s a natural instinct, but many of us seem to excel in over-complicating things (we’re both putting up our hands here!). We like to think that more is better, but that is not the case when it comes to helping people make choices. In this episode we’re going to talk about how many choices we should offer people. In the year 2000, a professor from Columbia University undertook… Read more »Let’s stop offering so many choices!