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Using AIDA to boost marketing impact

Struggling to get more people to attend your events? Would you like to be turning people away as your events are too popular? Then it’s worth a read of this episode! We’ll explore how we can use one of the oldest tools in the marketing arsenal—the AIDA principle—to boost our marketing impact. On a side note—we’re not actually sure how you pronounce this—if you listen to our podcast or… Read more »Using AIDA to boost marketing impact

Another fabulous year… wrapping up 2023!

When we started out four years ago, we had no idea how this adventure was going to play out. In this episode, we’re wrapping up another successful and rather eventful year. It was back at the APEN conference in Darwin in 2019, that we somewhat nervously launched the concept of Enablers of Change, and screened our first YouTube clip! We certainly didn’t feel ready to do so, but we… Read more »Another fabulous year… wrapping up 2023!

Join our new online community!

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For those who attended the APEN conference in Darwin back in 2019, you’ll hopefully recall that it was there that Denise and I launched the concept of Enablers of Change, and screened our first YouTube clip! Since then we’ve created over 100 episodes… who ever thought that would be possible?! We now have another special announcement, again coinciding with an APEN conference. Drumroll please…  Are you an agricultural extension practitioner… Read more »Join our new online community!

How framing messages can help us enable greater change

As enablers of change, we know that effective communication is a vital skill in our work. We need to communicate clearly and persuasively with farmers, colleagues, partners, and stakeholders. In this episode, we’ll show how it’s not just the words we use that are important, but it’s how we frame our message. We often need to share information, ideas, and insights that can help farmers improve their practices and well-being.… Read more »How framing messages can help us enable greater change

Let’s say ‘could’ instead of ‘would’

Would you like to hear about a simple way to improve how we solve problems, especially moral dilemmas? It’s as simple as changing the words we use! In this episode, we’re going to introduce you to the big difference between saying ‘could’ and ‘would’. As enablers of change, we often face ethical dilemmas in our work. We want to help farmers improve their practices and well-being, but we also have… Read more »Let’s say ‘could’ instead of ‘would’

Seven suggestions for making better use of ChatGPT

Hi there, fellow enablers of change! In an earlier episode we discussed how enablers of change might use ChatGPT. In this episode, we’re going deeper, and we’re sharing our top seven suggestions for making better use of it to improve our efficiency and impact. We’ll dive into some effective tips on how to use prompts with ChatGPT, and discuss how it can be a valuable asset in our agricultural extension… Read more »Seven suggestions for making better use of ChatGPT

At last, a model of practice for extension!

Many disciplines (such as nursing and teaching) have a model of practice to guide how their work should be undertaken. So isn’t it about time that agricultural extension had one? In this episode, we’re going to share with you a recently co-developed model of practice for extension. A model of practice is a framework that guides practitioners in their work. It is a set of principles and guidelines that help… Read more »At last, a model of practice for extension!

What is the Technology Acceptance Model?

We’ve been exploring various change models and in this episode we’re going to look at the Technology Acceptance Model (TAM) and see how it can help us understand why people adopt or resist new technologies. TAM was developed by Fred Davis in 1986 and is based on the idea that our attitudes towards technology are shaped by two key factors: perceived usefulness and perceived ease of use. Perceived usefulness refers… Read more »What is the Technology Acceptance Model?

Celebrating 100 episodes of Enablers of Change!

Hello and welcome to this special episode where we are celebrating the 100th episode of Enablers of Change! We’re so excited to have reached this milestone and we want to thank you for being part of our journey. Whether you’ve been with us from the start or you’ve just joined us recently, we appreciate your support and feedback. Enablers of Change is a platform where we share our passion… Read more »Celebrating 100 episodes of Enablers of Change!

How to network effectively without feeling foolish

As enablers of change, attending conferences is an important way to keep up with the latest research, trends, and practices in our field. However, for some of us, the idea of networking at these events can be daunting, if not nauseating. It can be difficult to strike a balance between making valuable connections and coming across as awkward or unprofessional. In this episode, we’ll share some tips and examples… Read more »How to network effectively without feeling foolish