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Change theories

What is the ADKAR model of change?

We recently came across another model of change that we thought would be of interest to Enablers of change. It’s the ADKAR® model. So in this episode we’re going to unpack what this model is all about and how we can use it as enablers of change. The ADKAR model of change consists of five elements: Awareness, Desire, Knowledge, Ability, and Reinforcement (hence the acronym ADKAR). This model of… Read more »What is the ADKAR model of change?

Understanding the Unified Theory of Acceptance and Use of Technology

We’ve covered several change models in recent episodes, and now we’re going to discuss a model that was designed to unite them all: the Unified Theory of Acceptance and Use of Technology. How can enablers of change effectively harness the power of technology to enhance their work? This question has been a subject of great interest and research over the years. Venkatesh et al. (2003) introduced the Unified Theory of… Read more »Understanding the Unified Theory of Acceptance and Use of Technology

What is the Technology Acceptance Model?

We’ve been exploring various change models and in this episode we’re going to look at the Technology Acceptance Model (TAM) and see how it can help us understand why people adopt or resist new technologies. TAM was developed by Fred Davis in 1986 and is based on the idea that our attitudes towards technology are shaped by two key factors: perceived usefulness and perceived ease of use. Perceived usefulness refers… Read more »What is the Technology Acceptance Model?

How we can use the Theory of Planned Behaviour

As enablers of change, we’re always looking for new ways to understand and promote positive change in the behaviour of farmers and other key stakeholders. One theory that has been particularly useful in this regard is the Theory of Planned Behaviour. In this episode, we’ll explore its key concepts and provide examples of how it can be applied to agricultural extension. The Theory of Planned Behaviour or TPB, was… Read more »How we can use the Theory of Planned Behaviour

What should we know about the Theory of Reasoned Action?

As enablers of change, it’s helpful to understand the different ways people have characterised change. In this episode we’re exploring one of the early models of change, the Theory of Reasoned Action.  The Theory of Reasoned Action (TRA) was developed by the American psychologists Martin Fishbein and Icek Ajzen in the late 1960s. They formulated the theory after attempting to determine the differences between attitude and behaviour, as an… Read more »What should we know about the Theory of Reasoned Action?

How is the Information Integration Theory useful?

As enablers of change, it’s helpful to understand the different ways people have characterised change. Today we’re exploring one of the earliest models of change, the Information Integration Theory!  Information Integration Theory (or IIT) is a theoretical framework developed by Norman Anderson in the 1970s to explain how people combine multiple pieces of information to form a single judgement. The theory proposes that people integrate information in a weighted and… Read more »How is the Information Integration Theory useful?